Revised Dec 2 2008:: many new links
Conceptual modeling has two disticnt aspects: one os concepts and the other is modeling. That may sound trivial, but within that statemnt are complexities and important consequences. One can be come almost mysitcal about it.
From the document:
The OASIS Universal Business Language (UBL) is intended to help solve these problems by defining a generic XML interchange format for business documents that can be extended to meet the requirements of particular industries. Specifically, UBL provides the following:
A library of XML schemas for reusable data components such as “Address,” “Item,” and “Payment” — the common data elements of everyday business documents.
At the core of conceptual modeling is the idea of a model. The Wikipedia defines a model as "an abstract (or actual) representation of an object or system from a particular viewpoint". [ Note: this definition has changed, but I still like the old version ]
There are three parts to the definition above - an object or system, a representation and a viewpoint. It is critical to understand the role of each element of a model.
"Well, remember that what an ideology is, is a conceptual framework with the way people deal with reality. Everyone has one. You have to -- to exist, you need an ideology. The question is whether it is accurate or not. And what I'm saying to you is, yes, I found a flaw."
- Alan Greenspan
"This model will be a simplification and an idealization, and consequently a falsification."
- Alan Turing